ANZ
May 12, 2026
Fiji Nears Its Million-Visitors Goal
Macro ThematicMacro Economic IndicatorsConsumer Discretionary
Fiji is nearing its goal of 1 million annual visitors following a record-breaking March, though it faces increasing competition from Asian markets as Australian household savings decline.
Key Takeaways
- 1.Fiji is on the verge of reaching 1,000,000 annual visitor arrivals, with the 12-month rolling total reaching 999,225 in March 2026.
- 2.March 2024 saw record-breaking inbound demand with 71,765 arrivals, led by strong growth from Australia and New Zealand.
- 3.The tourism sector faces headwinds from declining savings buffers in key markets like Australia and increased competition from Asian destinations like Thailand and Vietnam.
Table of Contents
- Fiji nears its million-visitors goal
- Fiji in a good position ahead of peak season
- A competitive push to secure 1,000,000 visitors
- Important Notice
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Authors
Kishti Sen
Securities
Fiji Airways
Themes
Tourism Recovery and MilestonesConsumer Spending SensitivityFiscal Policy as a Tourism Lever
Regions
Asia PacificFijiAustraliaNew Zealand
