Morgan Stanley
February 10, 2026
What Could the IEEPA Ruling Mean for Consumer Goods
Macro ThematicEquitiesMacro Economic IndicatorsRates CreditConsumer DiscretionaryConsumer Staples
A potential Supreme Court ruling limiting IEEPA authority could lower US consumer-goods tariffs from ~15% to ~11%, providing significant margin relief for Asia-sourced retail and toys.
Key Takeaways
- 1.A Supreme Court limit on IEEPA could meaningfully lower consumer-goods tariffs, from approximately 15% to the mid-11% range.
- 2.The ruling would not unwind all tariffs (Section 232 and 301 remain), but sectors like apparel, furniture, and toys are uniquely exposed to IEEPA-based duties.
- 3.Discretionary retail and leisure sectors could see mid-to-high single-digit EPS upside if IEEPA tariffs are rolled back.
Table of Contents
- Executive Summary
- US Economics: How will the IEEPA ruling matter for consumers
- Sizing the impact of tariff exposure in our scenarios
- How could this matter for the consumer?
- US Public Policy
- Retail/Consumer Credit
- Hardlines, Broadlines and Food Retail
- Leisure Products
- Packaged Food
- Beverages and Household Products
- Appendix
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Authors
Arunima SinhaMichael T Gapen
Securities
PIIWSMSNHASELFMAT
Themes
Goods DisinflationSupply Chain ResilienceTariff Policy Uncertainty
Regions
North AmericaAsia PacificUnited StatesChinaVietnam
