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February 13, 2026

AI Quick Pulse: Is Another DeepSeek Moment Ahead?

Macro ThematicEquitiesMacro Economic IndicatorsCommunication ServicesInformation Technology

UBS analyzes whether recent low-cost Chinese AI models will disrupt the market, concluding that demand growth stimulated by lower costs (Jevons' Paradox) continues to support high infrastructure capex and GPU demand.

Key Takeaways

  • 1.The cost of AI intelligence has been halving roughly every eight months due to algorithmic improvements.
  • 2.Jevons' paradox is offsetting price declines; lower model costs are stimulating sufficient demand growth to support GPU demand and hyperscaler capex.
  • 3.Contrary to initial fears, low-cost model releases like DeepSeek have catalyzed significant increases in capital expenditure among major hyperscalers like Alibaba.

Table of Contents

  • AI quick pulse: Is another DeepSeek moment ahead?
  • Our view
  • Appendix
  • Required Disclosures
  • Analyst certification
  • Company/Country Disclosures (13 February 2026)
  • Contact
  • Frequency of updates
  • Producers, disseminators and their competent authorities
  • Equity selection: An assessment relative to a benchmark
  • Global asset class preferences definitions
  • Statement of Risk
  • Risk Information
  • Instrument/issuer-specific investment research – Risk information
  • Additional Disclaimer relevant to Credit Suisse Wealth Management

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Authors

Ulrike Hoffmann-BurchardiDelwin Kurnia Limas, CFAXueqiong HuangKevin Dennean, CFA

Securities

NVDAMSFTAMZNBABA

Themes

AI Agent AdoptionHyperscaler Capex ResilienceJevons' Paradox in AI

Regions

Asia PacificNorth AmericaGlobalChinaUnited States