UBS
February 13, 2026
AI Quick Pulse: Is Another DeepSeek Moment Ahead?
Macro ThematicEquitiesMacro Economic IndicatorsCommunication ServicesInformation Technology
UBS analyzes whether recent low-cost Chinese AI models will disrupt the market, concluding that demand growth stimulated by lower costs (Jevons' Paradox) continues to support high infrastructure capex and GPU demand.
Key Takeaways
- 1.The cost of AI intelligence has been halving roughly every eight months due to algorithmic improvements.
- 2.Jevons' paradox is offsetting price declines; lower model costs are stimulating sufficient demand growth to support GPU demand and hyperscaler capex.
- 3.Contrary to initial fears, low-cost model releases like DeepSeek have catalyzed significant increases in capital expenditure among major hyperscalers like Alibaba.
Table of Contents
- AI quick pulse: Is another DeepSeek moment ahead?
- Our view
- Appendix
- Required Disclosures
- Analyst certification
- Company/Country Disclosures (13 February 2026)
- Contact
- Frequency of updates
- Producers, disseminators and their competent authorities
- Equity selection: An assessment relative to a benchmark
- Global asset class preferences definitions
- Statement of Risk
- Risk Information
- Instrument/issuer-specific investment research – Risk information
- Additional Disclaimer relevant to Credit Suisse Wealth Management
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Authors
Ulrike Hoffmann-BurchardiDelwin Kurnia Limas, CFAXueqiong HuangKevin Dennean, CFA
Securities
NVDAMSFTAMZNBABA
Themes
AI Agent AdoptionHyperscaler Capex ResilienceJevons' Paradox in AI
Regions
Asia PacificNorth AmericaGlobalChinaUnited States
