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Zürcher Kantonalbank

Report published August 25, 2026

SMG Swiss Marketplace Group AG (SMGH): Solid H1 2026 Results & Outperform Rating by Zürcher Kantonalbank

Source and citation context

Report date
August 25, 2026
Analysis as of
Not stated in source

Authors / editors: Daniel Bürki (Equity Research Analyst)

Finvaulta summarizes Zürcher Kantonalbank's analysis. Attribute opinions, forecasts, time-sensitive values, and chronology to the issuer and report date; do not treat this page as an independent verification or a current market-data source.

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SMG reported strong 1H26 results that slightly beat expectations, with revenue rising 11.3% YoY to CHF 179.8 mn and adjusted EBITDA up 15.8% to CHF 101.5 mn. ZKB maintains an Outperform rating with a fair value of CHF 41.3, noting raised 2026 revenue guidance and viewing sector AI concerns as exaggerated.

Key Takeaways

  • 1.SMG delivered strong 1H26 results with revenue of CHF 179.8 mn (+11.3% YoY) and adjusted EBITDA of CHF 101.5 mn (+15.8% YoY, 56.5% margin), both slightly topping consensus and ZKB estimates.
  • 2.Management raised 2026 revenue growth guidance to 11–12% (up from 10–12%) and reiterated its adjusted EBITDA margin target of 56–58% as well as medium-term targets.
  • 3.CEO Christoph Tonini is stepping down at year-end to become Chairman of the BoD, succeeded by Automotive head Alberto Sanz.

Table of Contents

  • Outlook
  • Conclusion
  • Disclosures and Disclaimer
  • Recording of remote business communications
  • Financial analysts' statement
  • Disclosure of conflict of interests
  • Disclosure of further conflicts of interest
  • List of all ratings of the last 12 months
  • Recommendation distribution of the companies in the Swiss research universe
  • Recommendations made in the last twelve months
  • Fact check
  • Explanation of the rating system
  • Methodology
  • Updates
  • Citation of sources
  • Competent supervisory authority
  • Miscellaneous legal information
  • Publications on request
  • Use abroad
  • Additional information for UK clients
  • Additional information for U.S. Persons
  • Additional information for persons in the Abu Dhabi Global Market, United Arab Emirates

Report data

1H26 Financial Results vs. Expectations Table

MetricEstimateContext
1H26 Revenue179.8 CHF mnGroup total revenue slightly above expectations (Consensus: CHF 178.0 mn)
1H26 Adjusted EBITDA101.5 CHF mnAdjusted EBITDA margin increased by 210 bps to 56.5%
1H26 Reported Net Profit56.4 CHF mnReported net profit benefited from lower extraordinary costs of CHF 2.3 mn vs CHF 35.3 mn in 1H25
1H26 Operating Cash Flow92.9 CHF mnOperating cash flow compared with CHF 81.7 mn in previous year
Fair Value Target41.3 CHFDerived from DCF, ReROI, relative peer valuation, and SotP models
Source: Zürcher Kantonalbank. This is a dated model snapshot, not a live forecast.

Reports in this series

Swiss Number Cruncher is shown in chronological order through this edition, published on August 25, 2026.

Part of the Swiss Number Cruncher series — view all 17 editions

Looking for the latest edition? Ersteinschätzung Flughafen Zürich EN 2026 08 28 (Aug 28, 2026)

  1. Aug 17Ersteinschätzung HIAG EN 2026 08 17 315982

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Authors / Editors

Daniel Bürki · Equity Research Analyst

Reported Data Context

  • 1H26 Revenue: 179.8 CHF mn (1H 2026) · Source: Zürcher Kantonalbank
  • 1H26 Adjusted EBITDA: 101.5 CHF mn (1H 2026) · Source: Zürcher Kantonalbank
  • 1H26 Reported Net Profit: 56.4 CHF mn (1H 2026) · Source: Zürcher Kantonalbank
  • 1H26 Operating Cash Flow: 92.9 CHF mn (1H 2026) · Source: Zürcher Kantonalbank
  • Fair Value Target: 41.3 CHF (12-month horizon) · Source: Zürcher Kantonalbank

Securities

SMGHHemnet Group ABRMV.LBaltic Classifieds Group plc

Themes

AI Disruption Concerns in Digital ClassifiedsExecutive Leadership TransitionOnline Classifieds & Digital Marketplaces Performance

Regions

EuropeSwitzerland