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The Market Ear

February 13, 2026

AI Panic Crushes Software: Is the Market Dead Wrong?

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Major investment banks argue the market is 'dead wrong' on software disruption, as AI adopters see significant earnings boosts and margin expansion while software valuations have hit multi-year lows.

Key Takeaways

  • 1.The 'AI vs. Software' displacement narrative is flawed; AI typically augments existing software functions and expands total addressable markets (TAM).
  • 2.AI adopters are outperforming 'AI-disrupted' peers in earnings revisions and margin expansion.
  • 3.Early AI benefits are skewed toward cost efficiency and margin improvement (74-90% of analysts) rather than immediate top-line revenue growth.

Table of Contents

  • Can AI replace AI software?
  • AI adoption showing up in numbers
  • Cost efficiency
  • Mispriced
  • The Software pairs trade
  • Sales and P/Es
  • Fast market
  • DB weighs in

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Authors

Author(s)

Securities

CRMSAPG.DEINTU.OWTC.AX

Themes

AI Augmentation vs. DisplacementCost Efficiency over Revenue GrowthSoftware Valuation Compression

Regions

North AmericaEuropeAsia PacificUnited StatesUnited KingdomJapan