EU Consumer Sector Specialist Commentary

Latest edition · June 15, 2026

JPM Equity Strategy, Moncler, Brunello

J.P. Morgan's daily consumer specialist commentary advocates for a risk-on equity stance in 2H, focusing on Cyclical rotation into Consumer stocks. It includes specific Q2/H1 previews for Moncler and Brunello Cucinelli.

The report provides a daily update on European consumer markets, highlighting an optimistic outlook for Cyclical stocks in the second half of 2026. It identifies a potential rotation into the Consumer sector, which remains under-owned by investors. Detailed previews for Moncler and Brunello Cucinelli are provided, along with updates on broader consumer research, macro strategy, and upcoming industry events.

Key takeaways from the latest edition

• 1.Maintain a risk-on equity strategy with a constructive outlook on Cyclicals for 2H, with a potential rotation into Consumer plays.
• 2.Moncler and Brunello Cucinelli Q2/H1 previews indicate mixed regional demand, with Asia driving Moncler and DTC strength supporting Brunello.

What this series covers

• In details
• Previews
• Weekly wrap-ups from the team
• EU Consumer Research
• Investor Access
• Calendar Ahead
• J.P. Morgan Global Consumer Research
• J.P. Morgan Macro & Strategy Research
• J.P. Morgan Consumer Contacts

Edition archive

• JPM Equity Strategy, Moncler, Brunello

  June 15, 2026

• JPM Hugo Boss, EU Staples, Wizz Air

  June 11, 2026

• JPM EU Staples & AI, Remy, Unilever

  June 10, 2026

• JPM US Macro Thematics Launch, Sodexo

  May 28, 2026

• JPM easyJet, M&S, Ferretti (d:g to N)

  May 21, 2026

• JPM - M&S, EU Gen Retail, UK Food Retail

  May 20, 2026