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Report published August 26, 2026

Williams-Sonoma Inc. (WSM): Goldman Sachs Research Report & Rating Analysis

Source and citation context

Report date
August 26, 2026
Analysis as of
August 26, 2026

Authors / editors: Kate McShane, CFA, Grace Chee, Emily Ghosh, Mark Jordan, CFA, Nishi Agarwal, Samantha Chiang

Finvaulta summarizes Goldman Sachs's analysis. Attribute opinions, forecasts, time-sensitive values, and chronology to the issuer and report date; do not treat this page as an independent verification or a current market-data source.

Single Stock ReportEquitiesConsumer Discretionary

Goldman Sachs reiterates its Buy rating on Williams-Sonoma and lifts its 12-month price target to $279 from $261 following a 2Q comp beat and raised FY26 guidance. Top-line momentum is supported by strong product innovation, collaborations, and market share gains, while tariff headwinds to gross margin are expected to moderate in 2H.

Key Takeaways

  • 1.Williams-Sonoma delivered a 2Q comp beat (+6.2% vs. +5.0%/+4.5% GS/consensus) across banners, supported by product innovation, collaborations, and strength in both DTC and retail channels.
  • 2.Gross margins were pressured by tariffs in 2Q, but tariff impacts are expected to peak and moderate through 2H26 alongside ongoing supply chain efficiencies.
  • 3.Management raised FY26 guidance for revenue growth, comps, and operating margins, citing core business momentum, store expansion, and multi-year market share runway in an $820bn TAM.

Table of Contents

  • Key Takeaways
  • Estimate Changes
  • Valuation & Risks
  • Disclosure Appendix

Report data

Exhibit 5: WSM Estimate Change Summary — as of August 26, 2026.

MetricEstimateContext
12-Month Price Target279.0 USDRaised from $261 prior based on higher earnings estimates and a 22.6x market multiple.
Comparable Sales Growth6.2%Above Goldman Sachs estimate of +5.0% and FactSet consensus of +4.5%.
Adjusted Gross Margin45.5%Excludes tariff refunds; compares to GS/consensus of 45.6%/45.9%.
FY26 Revenue Growth Guidance4.7% to 7.2%%Raised guidance reflecting strong momentum across banners.
FY26 Operating Margin Guidance17.8% - 18.2%%Excludes tariff refunds; 2H operating margin is +30 bps higher y/y at midpoint.
Source: Goldman Sachs Global Investment Research; Company data, FactSet; Company data. This is a dated model snapshot, not a live forecast.

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Authors / Editors

Kate McShane, CFAGrace CheeEmily GhoshMark Jordan, CFANishi AgarwalSamantha Chiang

Reported Data Context

  • 12-Month Price Target: 279.0 USD (12-month forward) · Source: Goldman Sachs Global Investment Research
  • Comparable Sales Growth: 6.2 % (2Q26) · Source: Company data, FactSet
  • Adjusted Gross Margin: 45.5 % (2Q26) · Source: Company data
  • FY26 Revenue Growth Guidance: 4.7% to 7.2% % (FY26) · Source: Company data
  • FY26 Operating Margin Guidance: 17.8% - 18.2% % (FY26) · Source: Company data

Securities

SPXWSM

Themes

Retail Brand Momentum & Product InnovationTariff Headwinds & Supply Chain MitigationHome Furnishings Market Share Consolidation

Regions

North AmericaEuropeUKUnited StatesCanadaUnited Kingdom