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Report published September 24, 2026

Hennes & Mauritz: First Take - 3Q26 EBIT in Line Ex-Tariff Refunds | Goldman Sachs Equity Research

Goldman Sachs · September 24, 2026

H&M reported 3Q26 cFX revenue growth of +1% and reported EBIT of SKr 6,037mn, which was broadly in line with consensus at c.SKr 5,122mn when stripping out ~160bps of one-off tariff refunds. Goldman Sachs maintains its Sell rating and SKr 145 price target given sluggish September trading (+1% cFX) and expected markdown headwinds in 4Q26.

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Finvaulta summarizes Goldman Sachs's analysis. Attribute opinions, forecasts, time-sensitive values, and chronology to the issuer and report date; do not treat this page as an independent verification or a current market-data source.

Key Takeaways

  • 1.3Q26 EBIT of SKr 6,037mn was in line with consensus (SKr 5,144mn) on an underlying basis at c.SKr 5,122mn after excluding a c.160bps one-off benefit from tariff refunds.
  • 2.Current trading in September shows cFX sales up +1%, trailing the 4Q26 consensus expectation of +1.7%, with markdown costs expected to increase in 4Q26 due to calendar timing.
  • 3.Inventory levels expanded +9% cFX yoy (+4% in SEK), rising to 17.8% of rolling 12-month sales compared to 16.4% in 3Q25.

Table of Contents

  • Exhibit 1: GSe vs Consensus vs Actuals
  • Key risks/what would make us more positive:

Report data

Exhibit 1: GSe vs Consensus vs Actuals — as of September 23, 2026.

MetricEstimateContext
3Q26 Constant Currency Revenue Growth1.0%H&M reported 3Q26 constant-currency revenue growth, matching consensus.
3Q26 Revenue57,189 SEK mnRevenue up 0.3% yoy in SEK terms.
3Q26 Reported EBIT6,037 SEK mnReported EBIT including tariff refund one-offs.
3Q26 EBIT excluding one-offs5,122 SEK mnUnderlying EBIT excluding tariff refunds, broadly in line with consensus of SKr 5,144mn.
3Q26 Gross Margin54.0%Reported gross margin up 110bps yoy, assisted by 160bps of one-off tariff refunds.
Source: Company data; Goldman Sachs Global Investment Research. This is a dated model snapshot, not a live forecast.

Reports in this series

First Take is shown in chronological order through this edition, published on September 24, 2026.

Part of the First Take series — view all 7 editions

  1. Sep 2Ollie's Bargain Outlet Inc. (OLLI) First Take 2Q26 earnings miss, FY26 top line guidance lowered
  2. Sep 9Academy Sports & Outdoors Inc
  3. Sep 9Academy Sports & Outdoors Inc(1)
  4. Sep 23General Mills Inc. (GIS) First Take F1Q beat; FY27 guidance reiterated

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