Goldman Sachs logo
Goldman Sachs

Report published September 2, 2026

Asics Corp. (7936.T): Capturing Growth Opportunities in China's Wellness Economy – Goldman Sachs Equity Research

Source and citation context

Report date
September 2, 2026
Analysis as of
September 1, 2026

Authors / editors: Sho Kawano, Tomoko Imoto, Xiao Zhang, Chie Hu

Finvaulta summarizes Goldman Sachs's analysis. Attribute opinions, forecasts, time-sensitive values, and chronology to the issuer and report date; do not treat this page as an independent verification or a current market-data source.

Single Stock ReportEquitiesConsumer Discretionary

Goldman Sachs reiterates a Buy rating on Asics Corp. (7936.T) with a 12-month price target of ¥6,000 following panel discussions at the Asia Leaders Conference 2026. The firm highlights substantial medium-to-long-term growth potential in China driven by store network expansion to 1,000 locations by 2029 and a premiumization strategy.

Key Takeaways

  • 1.Asics plans to expand its China store count from 425 stores in 2025 to 1,000 by 2029, increasing DTC stores to 200 and partner mono-brand stores (PMBS) to 800.
  • 2.Asics is executing a brand premiumization strategy by focusing on high-value running models (RMB1,300 price band), upsizing stores to ~300 sqm, and shifting low-tier merchandise to online channels in lower-tier cities.
  • 3.Strategy shift results are materializing, with China orders for Spring/Summer 2027 up 21% yoy (P.RUN +8%, Sports Style up just under 40%).

Table of Contents

  • Asia Leaders Conference 2026
  • Key takeaways
  • Price Target Risks and Methodology - Asics Corp.
  • Disclosure Appendix
  • Reg AC
  • GS Factor Profile
  • M&A Rank
  • Quantum
  • Disclosures
  • Company-specific regulatory disclosures
  • Distribution of ratings/investment banking relationships
  • Price target and rating history chart(s)
  • Target price history table(s)
  • Regulatory disclosures
  • Ratings, coverage universe and related definitions
  • Global product; distributing entities
  • General disclosures

Report data

GS Forecast and Valuation Summary Table for Asics Corp. — as of September 1, 2026.

MetricEstimateContext
12-Month Price Target6000 JPYPrice target for Asics Corp. based on FY27E EV/NOPAT multiple of global sports brands.
Stock Price4371 JPYClosing stock price as of 1 Sep 2026.
FY12/26 China Sales Guidance154.0 JPY bnAsics company sales guidance for China, representing 15% of total sales.
China Store Count Target1000 storesTarget store count in China expanding from 425 stores in 2025 to 1,000 by 2029.
Spring/Summer 2027 China Order Growth21%Advance China order growth yoy for Spring/Summer 2027.
Source: Goldman Sachs Research; FactSet; Company data. This is a dated model snapshot, not a live forecast.

Document Preview

Page 1 of 5
Page 1 of Asics Corp. (7936.T): Capturing Growth Opportunities in China's Wellness Economy – Goldman Sachs Equity Research
Subscribe for full access

Access the Full Report

Get unlimited access to institutional research reports. Create an account to get started.

Authors / Editors

Sho KawanoTomoko ImotoXiao ZhangChie Hu

Reported Data Context

  • 12-Month Price Target: 6000 JPY (12-month forward) · Source: Goldman Sachs Research
  • Stock Price: 4371 JPY (2026-09-01) · Source: FactSet
  • FY12/26 China Sales Guidance: 154.0 JPY bn (FY12/26) · Source: Company data
  • China Store Count Target: 1000 stores (2029) · Source: Company data
  • Spring/Summer 2027 China Order Growth: 21 % (SS27) · Source: Company data

Securities

NKEADS7936.T

Themes

China Wellness & Sports Economy GrowthFootwear Premiumization & DTC Expansion

Regions

Asia PacificNorth AmericaJapanChinaUnited States