Report published September 25, 2026
Rich Product Cycle Begins: Deutsche Bank Analysis on Meta's Muse AI and Wearables Roadmap
Deutsche Bank · September 25, 2026
Following the Muse Connect keynote, Deutsche Bank raised its price target on Meta to $820 from $750 while reiterating a Buy rating. The analysts highlight the explosive initial adoption of Meta's consumer agentic AI, Muse, and an expanding ecosystem of wearable hardware.
Read the remaining 4 pages
Finvaulta summarizes Deutsche Bank's analysis. Attribute opinions, forecasts, time-sensitive values, and chronology to the issuer and report date; do not treat this page as an independent verification or a current market-data source.
Key Takeaways
- 1.Deutsche Bank raises Meta's price target to $820 from $750 (reiterating Buy) based on a 25x FY27 EPS multiple, driven by multiple upcoming catalysts including the Watermelon model and Muse agent scaling.
- 2.Meta's new agentic AI app Muse is experiencing rapid adoption, generating over 3 million US installs in its first 16 days and reaching #1 in Productivity on iOS.
- 3.Muse's long-term economics are substantial, with projections indicating it could represent mid-single-digit to high-single-digit percent (~$2.4B to $36.3B) of Meta's 2030 revenue through subscriptions, transaction take rates, and payment spreads.
Table of Contents
- Rich Product Cycle Begins
- Valuation & Risks
- Key changes
- Strong downloads point to pent-up demand
- Economics could be attractive by 2030
- Quick Thoughts on the Potential Implications to Our Broader Coverage
- Travel
- E-Commerce & Marketplaces
- Subscription Businesses
Report data
Figure 5: We see the potential for Muse to represent ~MSD% of Meta's 2030 revenue (HSD in the upside scenario) — as of September 24, 2026.
| Metric | Estimate | Context |
|---|---|---|
| Meta Price Target | 820.00 USD | Deutsche Bank raised Meta's price target based on 25x FY27 EPS estimate. |
| Current Share Price | 777.59 USD | Closing price of Meta on September 24, 2026. |
| Muse US App Installs | 3 million | Muse achieved over 3 million downloads in the US across mobile platforms in 16 days. |
| Total Addressable Opportunity for Agentic AI | 2.5-5.5 trillion USD | Estimated US retail and services spend addressable by Agentic AI in 2030 across three scenarios. |
| VR Glasses Price Point | 1299 USD | Meta disclosed VR Glasses 5x lighter than Quest 3 launching at $1,299. |
Access the full report
And others from the leading tier 1 banks.
Free account: read previews and a daily allowance of full reports. Pro removes the daily limit.